Local SEO Hub
Local SEO: Ranking in Google Maps and Local Search
Local SEO governs how a business appears in Google Maps, the local pack, and geographically-relevant organic results. It's evaluated differently from national SEO — Google weighs relevance, distance, and prominence specifically for location-based queries.
For any business that serves a specific city, region, or set of service areas, this is usually the highest-leverage category of SEO work available.
Google Business Profile Guide
Complete setup and ongoing optimization checklist.
US SEO Hub
See how local fits into the broader US SEO picture.
Guides in This Hub
Local SEO Guide: Ranking in Google Maps and Local Search
A complete walkthrough of local SEO fundamentals — Google Business Profile, citations, reviews, and local content — for US service and storefront businesses.
Google Business Profile: The Complete Optimization Guide
A step-by-step guide to setting up and fully optimizing a Google Business Profile for maximum local visibility.
Ready to find out why you're not ranking?
Get a free, no-obligation review of your website's SEO foundation from Acendia's US SEO specialists.
Get a Free SEO Review